Abercrombie & Fitch, Abercrombie Kids & Hollister


Shahid & Company is a full service branding, advertising, and design agency established in 1993 by Sam Shahid. Renowned for creating new brands as well as reinventing existing ones, Shahid & Company explores, creates and avails the use of powerful images and graphics, ultimately designed to promote desire with consumers. Creative development focused on telling a story, evoking a lifestyle, and make an emotional bond has resulted in many memorable campaigns for a diverse group of clients. Fully committed to partnering with growing brands, Shahid & Company utilizes a variety of media; including print advertising, television, outdoor, collateral, and corporate identity.



Campaign(s): Holiday 2012, Spring/Summer 2013, Back to School 2013, Holiday 2013, Spring/Summer 2014, Back to School 2014 world-wide campaigns and multiple e commerce denim fit shoots.
• Research scouting locations, arrange call-ins, acquire materials and information needed to schedule/manage and attend multiple castings for all three brands each season.
• Establish working relationships with agencies across the globe, negotiating model rates and overseeing travel plans and accommodations for talent.
• Maintain and update database files in preparation for upcoming large scale photo shoots.
• Denim fit casting
 While on set:
• Liaison between multiple departments (hair and make up, wardrobe, camera/ video,and talent) in order to improve workflow during high stress work environment.
• Oversee talent on-set while providing support to casting team.
• Coordinating travel arrangements for talent’s departure
 Post Production :
• Send model images from world wide campaign to model agents
• Collaborate with photography + design team to achieve quality proofs for client presentation
•  Improve agency-wide workflow,correct past problems, anticipate future problems, and identify solutions as seamless as possible
• Archive hundreds of thousands of images and data from multiple world wide castings
• Work hands-on with A&F corporate office to produce legal face-sheets for all models shot
during the campaign and help locate images for specific projects.


World Wide In Store signage
In Store signage & Website
Website Home page
Banner Ad